When the highly esteemed Zend'er Cal Evans was in DC earlier this week, a number of local DCPHP'ers met up with him for drinks.

One of the hottest topics we discussed was conferences. He - and much of the PHP Community on Twitter - are currently at php|tek in Chicago. Then we have the 2008 DCPHP Conference in less than two weeks. Then we have ZendCon 2008 in September.

And the question always comes up...

Why should I go to these conferences?

Well, they're fun.

But don't tell you boss that.

Aaron Brazell is talking about it in "Friends vs Fans" and Jared Goralnick talks about it in "Avoiding the online popularity contest to seek a deeper connection".

It all boils down to:  What is a friend?

There are some people on social networks that seem to add everyone and anyone they have ever, will ever, or ever want to meet.  This gives the massive networks of people whom they don't know at all or know in passing.  This seems to be the most common on Facebook and LinkedIn.

Personally, I approach it a bit differently...

It seems like this question is being kicked around more and more lately. If you're active online at all, you've seen people talk about it. If you've been to any web conferences, you've heard people talk about it. If you're in any type of social media, you've caught everything you might want to know. It seems like every group, organization, and everyone who dreams of social media success is asking...

So... is Facebook good for your business?

Probably not.

Not the answer you expected huh? You thought that as a PHP developer active in the space, a connector who's happily introducing friends and colleagues, and someone who's neck deep in social media would say the exact opposite.... well, not quite.

There are many scenarios and business for which a Facebook Application just doesn't make sense. For example, if you run a neighborhood bar with a group of local regulars, having a one doesn't make much sense. If you run a basic news site or blog, syndicating your content to Facebook doesn't require your own app. Don't waste your time.